About Roffe's

Built for owners who expect more from management.

A selective property partner connecting hospitality, performance and long-term asset thinking.

The redesigned living room at Hycemoorside House with a heritage palette and considered lighting

Why Roffe's exists

Roffe's was built on a simple standard: do it properly.

01 / The standard

The work matters—even where nobody will see it.

Quality is what remains when nobody is looking.

Roffe's takes its name from Zak's grandfather, Thomas Roffe. A carpenter by trade, he belongs to an old-fashioned school of workmanship: if a job is worth doing, every stage deserves the same care—especially the parts that will never be seen. To miss a step is, in his eyes, almost an offence against the work itself.

That conviction has never softened. Now 80, Thomas recently refused to let Zak paint around an extremely heavy mahogany drinks cabinet. It had stood in the same place for 50 years and is unlikely ever to move again. It still had to be shifted, because the wall behind it still had to be painted properly.

He brought that appetite for detail to everything. Thomas researched leek growing with the seriousness he gave to carpentry, took extraordinary care over every variable and won competition after competition across Durham.

That is the standard Roffe's is named after: quality is never a finishing touch, but the accumulated result of doing every small thing correctly. It is the standard we apply to every property entrusted to us.

02 / The pattern

Management without ownership.

After working with several large holiday-let managers, Zak McGowan saw serious booking and pricing mistakes disappear into layers of escalation, communication without ownership, and valuable homes treated as entries in an ever-growing portfolio. At one property, revenue halved under management.

The recurring problem was not a lack of systems. It was a lack of somebody willing and able to take responsibility for the outcome.

03 / The alternative

Selective by design. Accountable in practice.

Roffe's was created as the alternative: a selective partner for high-value whole-home holiday lets, bringing commercial performance, design, maintenance and hospitality under one accountable team.

Fewer properties mean closer attention, quicker judgement and a named person who remains responsible from recommendation to result.

How we work.

01

Selective by design

We accept a property only when the regional team, suppliers and operating plan can support it properly.

02

Personally accountable

A named manager remains responsible for follow-through, owner contact and the quality of the operation.

03

Commercially observant

Trading data, guest feedback and property decisions are considered together rather than in isolation.

04

Clear in practice

Owners receive direct reporting, controlled approvals and recommendations grounded in evidence.

A distinctive heritage country house prepared for premium guest stays

Designed for the right fit, not every listing.

Roffe's is for distinctive whole-home holiday lets with a credible premium guest proposition, owners prepared to maintain clear standards, and properties in regions where an effective local plan can be confirmed.

10maximum properties per manager

20maximum properties per region

Founder profile

Every part of the operation, understood first-hand.

Zak McGowan founded Roffe's after three years operating a portfolio of ten large whole-home holiday lets that he has owned or rented himself. His experience spans every part of the operation: positioning, design, pricing, distribution, guest communication, housekeeping, maintenance, suppliers and financial performance.

He believes premium management should deliver visible value, protect the underlying asset and make ownership feel lighter. Roffe's is built to earn lasting loyalty through care, judgement and results—not complexity or inertia.

See the founder-operated case study

A private first conversation

Your property deserves a considered conversation.

Tell us where the property is now, and what you want it to become.

Request a private assessment